Try Hard

Discover Try Hard Coffee: Austin’s Cult Favorite for Coffees & Culture

Try Hard Coffee grew quickly into one of Austin’s most talked-about specialty coffee brands, blending bold coffee roasting with deep ties to music, art, and community culture. Rooted in Austin’s vibrant East Side, Try Hard became much more than a coffee shop — it was a place where great coffee, vinyl DJs, and creative energy intersected. Try Hard Coffee Roasters+1

Though the East 11th Street café that opened in 2020 has since closed its doors after nearly four years of serving the neighborhood, the spirit of Try Hard Coffee lives on through its roasted beans and subscription offerings that live well beyond any physical space. Community Impact

A Roaster With Attitude — And Heart

Try Hard’s philosophy was always more than just coffee — it was about effort, expression, and experience. The name itself comes from a simple idea: give everything your all and don’t settle for mediocrity. This mindset shaped their approach to roasting, community, and the culture that surrounded the café. Try Hard Coffee Roasters

Their coffee lineup showcases a variety of well-crafted beans — from approachable everyday blends like Mainstay, a Central South American blend with sweet honey and almond notes, to artist-signature roasts that spotlight collaborations with local musicians and creatives. Try Hard Coffee Roasters+1 Each bag was more than a drink — it was a celebration of Austin’s flavor and creative spirit.

What made Try Hard special wasn’t just the beans but the community it fostered. The café was known for its vinyl DJs, local art, food, and social vibe, becoming a nexus for people who love coffee and culture. Many Austinites still remember it fondly as a hub of connection and creativity. Hoodline

Coffee That Keeps Going

Even though the physical café is no longer open, Try Hard Coffee continues to send thoughtfully roasted coffee into homes across the country, often linked with artist collaborations that give back a portion of proceeds to Austin’s music community. Try Hard Coffee Roasters+1

Including Try Hard Coffee in the Local Roast Club lineup means sharing a true piece of Austin’s past and present — coffee with personality, ties to local culture, and a creative story behind every bag. Whether you’re exploring their artist roasts or classic blends, it’s an opportunity to taste coffee that’s as unconventional and spirited as the city that inspired it.